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The Long Tail Customer

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​Rethink the 80/20 rule...
  • Companies can now afford to create a long tail customer growth strategy
  • Quick access to entire customer database ​justifies ROI
  • Single SaaS app streamlines customer communications and
         direct reporting
  • Drive demand and grow revenue with engagement and access
...the 20% made easy 
​Companies can now afford
to create a long tail
​customer growth strategy

Drive demand and grow revenue by
​making engagement and access easy
​
 
Switchboard sales engagement process
  • Focus resources to long tail customers 
  • Manage more relationships
  • Reduce proxy, non-standardized data
  • Access data in one format from multiple stakeholders
  • Justify necessary ROI
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