The Long Tail Customer

​Rethink the 80/20 rule...

• Companies can now afford to create a long tail customer growth strategy
• Quick access to entire customer database ​justifies ROI
• Single SaaS app streamlines customer communications and

         direct reporting

• Drive demand and grow revenue with engagement and access

...the 20% made easy 

​Companies can now afford
to create a long tail
​customer growth strategy
Drive demand and grow revenue by
​making engagement and access easy​ 

Switchboard sales engagement process

• Focus resources to long tail customers 
• Manage more relationships
• Reduce proxy, non-standardized data
• Access data in one format from multiple stakeholders
• Justify necessary ROI