Welcome to the inaugural “Impact of E-Negotiation” newsletter!
This newsletter will cover some of the most important news and trends that affect the CP to Retailer buying/selling relationship, as well as how e-negotiation plays a role. Our goal is to make the newsletter impactful to all entities in the space – CPGs, Retailers, Brokers, and Distributors – and cover topics that are relevant to all levels of an organization.
Despite numerous IT investments in servicing the retail supply chain, syndicated POS, CRM and TPM/TPO, consumer products (CP) companies are still selling the most expensive way possible. They are stuck using Excel and long email chains as well as completing multiple portal entries to communicate pricing, product, promotional and placement details and recommendations to their customers for each and every offer or new product opportunity. This archaic cycle eats away as much as 65% of a salesperson’s time every week.